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The organic effect

This advertising campaign, for Swedish supermarket chain Coop, reveals what happens in your body when you switch to eating organic food.

One regular family agreed to do the experiment and after only one week of eating only organic foods, their test results are dramatically different. As the mother of the household puts it, these are chemicals she does't want back inside of her children.

This ad kicks off a campaign to strengthen Coop's brand in Sweden, but it also aims to give organic farming a push globally.

So, what are you waiting for. Go Organic!

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